I art directed the BellSouth Bring Them Back campaign. The Bring Them Back campaign goals included (1) targeting incomplete and missed sales opportunities of potential customers, (2) retaining existing customers, and (3) applying the campaign learnings to a subsequent behavioral targeting program. 

To do this, three BellSouth.com product marketing pages with high exit points were identified. For each of the three pages, four exit pop-ups and a landing page were designed. The four marketing page exit pop-ups ran simultaneously and drove to their respective landing page. Over time, the ad performance data was tracked and analyzed—informing later visual design and copy optimization.The campaign was a success. Assuming a lifetime BellSouth customer value of $600, and the 1-year campaign duration, the projected revenue creation was $7 million.